Snapple rebrand shocks consumers, moving in the wrong direction
Out with the old, in with the new– Snapple’s legendary glass bottle which will be retired at the end of 2021.
April 7, 2021
Iced Tea is an American classic, a drink nearly all enjoy. Brands like Arizona, Brisk, and Pure Leaf have dominated the tea industry for years. A fan favorite of the bunch is Snapple. Snapple is one of the most iconic and popular choices for iced tea. The classic glass bottle matched with the notable logo and of course the fun fact under the cap was an enjoyable experience for all consumers. Until recently, where the new rebranded bottle is turning away Snapple enthusiasts.
The first major change for Snapple was the bottle. Towards the end of 2018, Snapple began to switch from their iconic glass bottle to a plastic bottle. The switch to plastic was for sales purposes and to use a new recycled material.
The glass bottle was the ultimate beverage vessel for Snapple. The new plastic bottles are nowhere near the same effect. Although the plastic bottles are made entirely out of recycled plastic, it’s no match for the glass bottle. The plastic bottles are curvy and are surrounded by a trendy labeling. A vintage and exemplary Iced Tea establishment like Snapple, has no need to transition to a trendy and up to date branding. Snapple has made a name for itself as the company with the wicked good Iced Tea in a glass bottle with a fun fact on the cap, not a mainstream beverage company.
Another notable change Snapple completed was with the logo. Snapple had a notorious font, a notable and respectable look. This classic logo was the staple of the brand for years. With the new rebrand, the new logo features a slightly changed font and logo. Its subtle difference is what makes the rebrand sickening.
Aside from the new bottle and logo, Snapple is still “Made from the Best Stuff on Earth.” The rebranding hasn’t yet affected the actual tea and is still a delicious drink. But there is something about drinking an iced cold Snapple out of a glass bottle that makes us want more.
The recent Snapple rebrand is subtle, and many will ignore it, but for Snapple enthusiasts it’s hard to look at the brand the same. The drink may taste the same, but the new design cannot be overlooked.
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“ The drink may taste the same, but the new design cannot be overlooked.”
That’s the real problem. It DOESN’T taste the same. It tastes horrible because the iced tea is having a reaction with the plastic. Glass isn’t made from chemicals. Plastic is. I will not be buying this product in the new plastic bottles. I always bought Snapple Peach Tea for its excellent taste. That doesn’t exist anymore in these lousy plastic bottles. I also find those zealous to “save the planet” tend to erroneously ruin once good products. Also animals who chew on plastic bottles discarded by folks who are too lazy to find a trash can get caught in their digestive tract. I know. I have to keep plastic away from my dogs because they love to chew on it & swallow it.
Long time diet raspberry Snapple devotee, really disappointed in plastic bottles both last years and then this newest one. Just not the same. Going to send me in search for new go to drink I am afraid though possibly I’ll adjust. Loved it in the glass bottle.
I do not taste a difference in the Snapple in the plastic bottle.
The top of the bottle is too large. When I take a drink
some of the tea comes out because of that.
I recently bought Snapple for the first time in a long time since I’d not been able to find it in my area for a long time. So I was thrilled to find it. What I didn’t realise, though, was that the bottles are now plastic.
Looking online, I found various reasons for this change, the most commonly cited one was for commercial reasons. I checked the company’s website about this, & it said that the change was for sustainability reasons. How is switching to plastic more sustainable than using glass? They mentioned the need to use less packaging by switching to plastic, & I guess I can see that, since glass breaks a lot more easily than plastic & needs more protection against this in transport.
But there are sustainable forms of packaging that would allow Snapple to keep its iconic glass bottles.
People mention the taste being different. While I don’t notice a huge difference in this, I do notice some, & that would be due to the plastic, I suppose. Like if I drink Coke out of a glass bottle, it tastes different, & it tastes much better out of a glass bottle than out of a plastic one. So it is with Snapple. This beverage was once of my favourites, but unless it switches back to using glass bottles, I’ll no longer be purchasing or even drinking it at all, partly for the taste, but mainly for this decrease in environmental friendliness.
Now not only are the bottles plastic, mine did not come with any fun facts in the lid. WHY change a great thing???
I loved, loved, loved the old Snapple. Loved the glass bottle, the taste and the feel of opening the bottle with the old lid.
I’m not a fan of the new plastic bottle. I don’t like the new lids and to me the taste isn’t as good.
The plastic bottle degrades the product and overall makes it seem cheap ie lower quality even if it’s not.
So disappointed.